Big data analytics is that the use of advanced analytic techniques against terribly giant, various data sets that embody structured, semi-structured and unstructured data, from completely different sources, and in numerous sizes from terabytes to zettabytes.

Big data may be a term applied to data sets whose size or kind is on the far side the flexibility of ancient relative databases to capture, manage and method the info with low latency. massive data has one or a lot of of the subsequent characteristics: high volume, high rate or high selection. computer science (AI), mobile, social, and therefore the web of Things (IoT) area unit driving data complexness through new forms and sources of information. for instance, massive data comes from sensors, devices, video/audio, networks, log files, transactional applications, web, and social media — abundant of it is generated in real-time and at a really giant scale.